Business Solutions – Sometimes You Need to Get out of Your ‘Go-To’ Zone

There are so many tools available to assist small businesses with their daily business activities that most of the time it makes sense to use existing technology to meet your needs. Software is available to do just about anything you need, and some of it is even offered at no or very low cost these days. A simple Google search and a few software demos will typically tell you what you need to know to make the right choice for you. It’s usually that simple and the ‘go-to’ practice for most small businesses.

Recently though, we were searching for a solution for a client of ours. We literally searched for hours over the course of a couple months to no avail. What they needed did in fact exist, but the available solutions were outdated, way too expensive, or so basic that it just didn’t make sense for the client to make the investment. Nothing was the right fit.

So, we decided it was time to create a customized solution that met our client’s budget and met their specific needs. We aren’t software developers, so instead of searching for a tool to meet the end-need, we searched for a tool to help us build the end-need.

Once we found the right tool, we mapped out the client’s requirements and had a new solution built in a matter of days. It was a great example of how getting outside of our ‘go-to’ zone enabled us to provide a more efficient, effective, and cost-saving option for our client.

Do you have a story about how you got out of your ‘go-to’ zone at work or for a client? Click on the comments section and tell us how!

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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing, administrative, and support services to businesses that want to increase their success, but aren't in a position to add to their staff.