Look around your office. Among the normal work items in my office I see a lot of pens, a case with post-its and post-it flags, a letter opener and a few other items I’ve picked up from vendors over the years.
Most businesses at one time or another use some type of promotional item. Most of them have less than 2 inches of space to squeeze your logo into and you’re lucky if those who choose to keep them will even ever remember whose logo is on them.
Promotional items should have something to do with the business you are in or the event you are sponsoring – USB flash drive for software or IT businesses, water bottle for fundraiser walk/run and so on.
There is one promotional item that would work for any small business. A calendar. Custom design a calendar and include a special targeted message each month. Advertise an upcoming open house ahead of time, and with some strategic pre-planning, add your quarterly promotions and regular events to each month’s page. Include customer testimonials and photos specific to your business.
I know a lot of people use electronic calendars these days, but most people I know also have at least one printed calendar hanging in their home and/or office. Even my teenage daughters use them.
Think about your target audiences and how a 12- to 18-month calendar could benefit them and your business.