Based on our earlier articles in this series, you should be investing a good bit of time focusing on posting to the best social media platforms for your business. You should have a good mix of your own content and shares, likes, pins, replies and retweets of other pertinent content.
Once you get into a rhythm here, you have one thing for sure. A lot of content! But don’t let it go to waste.
Make the most of previously developed content by re-posting, pinning, sharing and tweeting. With so many competing posts, you can and should garner a fresh audience for your re-posts of old content.
But when is the best time to re-post old content?
- About a week after you posted it initially.
- Again on pertinent occasions – like Take Your Child to Work Day if your article has something to do with career building activities for children.
- Whenever you really need to post something and simply don’t have the time or passion to write something new!
You can even freshen up old articles, add new information and a new title and release them again.
We’re not saying that every article should be the same article by any means. But we want you to remember that you do have a toolkit to pull from when needed and it’s a good way to add to the content you are putting out there.
Have you added any of our suggestions to your social media strategy? We’d love to hear from you!