Tool Review - Google Alerts

One of the best ways to keep track of a particular topic that impacts you personally or professionally is through Google alerts. Google alerts are email updates of the latest relevant Google results (such as web pages, news articles, blogs, etc.) that match your search term. You simply enter your search criteria and you can receive email alerts as news happens, once daily, or weekly updates. You can enter as many separate search terms as you wish and turn them on and off with a few simple keystrokes.

Google alerts are a great way to stay informed about:

• What is being said about your company or product
• The results of your PR (you’ll be amazed at how much more exposure you are getting than you really think)
• What’s happening with your competitors
• Things happening in your industry
• The latest about your clients
• The most current happenings in a company before you apply for a job

You can enter search queries for specific or general topics, companies, products, and more. In addition to your other monitoring efforts like social networks, news, and blog sites, Google alerts are a great way to keep up with the good, bad and ugly on any particular topic.
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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.