Monday, March 12, 2012

Is it time to get out of your social media comfort zone?



Learn how to put a plan in place that will increase your small business success.

I saw a sign recently that said "Success begins at the end of your comfort zone." Isn't that the truth? Usually once we begin to move past the discomfort we open up opportunities beyond our expectations.

Social media is no different. We are marketers and at times over the past several years we have felt like we are standing in a room with our heads spinning round and round trying to figure out how to stay ahead of the changes. We'll talk about how marketing has changed over the past 20 years in the upcoming issue of Solutions magazine http://www.gettheprofessionaledge.com/solutions.html.

As small business professionals, it can be overwhelming trying to keep up with the latest and greatest. But it's critical to the success of our businesses.

Over the coming weeks and months ProfessionalEdge Associates will share some helpful methods and tools to help you stay on top of the ever-changing world of marketing and media. We'll talk about blogs vs newsletters, which social media platforms are best, and how to maximize your return on investment, plus a whole lot more.  We'll also introduce some guest bloggers who will talk about other topics vital to your business' success.

So, let's step out of our comfort zones together.  We'd love to connect with you and to hear what specific topics you'd like to talk more about. Click on the @wibiya toolbar at the bottom of the blog to connect with us and click on the comments link below to share your thoughts and challenges with us.

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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.