Wednesday, February 22, 2012

Is it better to outsource some of your business needs?

Have you seen the recent Xerox commercials where flight attendants are busy working customer service phone lines in flight and the Michelin Man is being asked to work on accounting while fighting off evil gas pump monsters? They really hit the mark. It's smart business for these very large companies to outsource this part of their business to Xerox (and even smarter to have a joint advertising campaign!)

This concept may be even more appropriate for small businesses.

As a small business your limited staff has to manage everything. They are your customer service liaisons, your sales force, your manufacturers, and everything else.

Does it make more sense for your small staff to focus on building your products or delivering the services you provide instead of managing the books, doing your own taxes, or managing your marketing and social media campaigns?  There are other small businesses all across the country who have mastered the art of providing small business accounting, administrative services, marketing, and more. The right business models offer you a whole staff of support for much less than you would pay for one annual salary.  While you may not be in a position to add to your staff, it may be an excellent business decision to add to your team with outside consultants. This decision can help you grow your business by allowing consultants to take on some of the important tasks that need to be done so you and the rest of your team of experts can focus on doing what you do best.

What small business services could your business benefit from outsourcing?