Marketing is a particularly tricky business these days with so many new media. And still too many businesses think they can send one postcard, attend one conference, or place one ad and the customers will come flooding in the door. Not so fast! Marketing is a whole strategy, an entire package.
A company must be “seen” multiple times in multiple ways before it is recognized. And even more before it is trusted. Businesses must use everything at their disposal (within their marketing budget, of course) to reach current, and potential customers. Advertising, networking, social media, store fronts – there are endless avenues to reach people. Be creative!
5 tips you can use in your marketing strategy:
1. Keep your website fresh. Outdated information is a big turn-off. Also, beware of too much information, and the need to scroll or click too many times to get useful information
2. Keep your social media professional and useful
3. Maintain a strong brand across your material
4. Know your target(s)
5. Make sure your customer service is top notch. This is the best tool in your arsenal!
Remember, one throw of a marketing dart will not win the game. Have a plan, use multiple media, and be consistent for best results.
Do you have a marketing strategy?
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Kim Luedke is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.
