Do you have a brilliant local marketing idea?

I just had to share a local marketing idea that I personally think is brilliant.

I live in a small subdivision that is part of a larger subdivision. In all, there are about 700 homes in the larger area. We were hit pretty hard in the foreclosure boom that happened recently, and are finally starting to see streets with no foreclosure or for rent signs.

Last month, a local realtor sponsored a community garage sale. They advertised on behalf of the community and posted many signs at every main entrance and every smaller subdivision entrance. This is a a smart, self-made sponsorship opportunity.

This past weekend, I found a 'community newsletter' sponsored by the same realtor on my front door. It included excellent information about the immediate local housing market, and tips about when to sell and refinance.  It even included some trick or treating tips for parents and their little ghosts and witches and information about a pumpkin patch offering a free pumpkin to those who 'like' the community Facebook page (which they also sponsor).

None of this cost the realtor much money. But it was a highly targeted marketing campaign offering very helpful information. They don't call and annoy us and they don't send post cards or flyers we'll just throw away. Instead they provide useful information that shows they are true experts on our local community housing market. I would definitely call them first if I was looking to sell.

Do you have an example of some real innovative targeted local marketing?

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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff. Visit the ProfessionalEdge website at www.gettheprofessionaledge.com, email info@gettheprofessionaledge.com, follow them on Twitter @profedge, or like their Facebook page.