Branding is everywhere. We can drive by a store and see a red and white circle logo, walk down the soda aisle and see red, white, and blue packaging, or turn on the television and hear a squealing pig and these provoke feelings in us. They remind us of our experiences with taste, with customer service, and with quality, and they invoke a positive or negative emotion based on those experiences.
These are examples of companies that spend millions each year solidifying their brand. Their goal? To invoke positive emotions and instant recognition so consumers will buy their products or shop in their stores.
But how solid is your brand? What emotions, if any, does it invoke in your customers, past, present, and future?
Everything your company does contributes to your brand: The way your receptionist greets visitors, the ease of use of your web site, the information posted on your blog or social media sites, the quality of your products and/or services, and your consistent use of a design that brings it all together.
Stop and take a look at your brand from your customers' perspective. Be sure everyone in your organization is aware of their potential impact on your brand and review your marketing strategy regularly to assure your organization's overall image is strong and invokes the emotions that will ensure your success.
