Social Media Series for Small Business: Can Old Content Still Benefit You?

Based on our earlier articles in this series, you should be investing a good bit of time focusing on posting to the best social media platforms for your business. You should have a good mix of your own content and shares, likes, pins, replies and retweets of other pertinent content.

Once you get into a rhythm here, you have one thing for sure. A lot of content! But don’t let it go to waste.

Make the most of previously developed content by re-posting, pinning, sharing and tweeting. With so many competing posts, you can and should garner a fresh audience for your re-posts of old content.

But when is the best time to re-post old content?

• About a week after you posted it initially.
•  Again on pertinent occasions – like Take Your Child to Work Day if your article has something to do with career building activities for children.
• Whenever you really need to post something and simply don’t have the time or passion to write something new!

You can even freshen up old articles, add new information and a new title and release them again.

We’re not saying that every article should be the same article by any means. But we want you to remember that you do have a toolkit to pull from when needed and it’s a good way to add to the content you are putting out there.

Have you added any of our suggestions to your social media strategy? We’d love to hear from you!

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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing, event planning and support services to businesses that want to increase their success, but aren't in a position to add to their staff. Learn more at www.gettheprofessionaledge.com.