Look around your office. Among the normal work items in my
office I see a lot of pens, a case with post-its and post-it flags, a letter
opener and a few other items I’ve picked up from vendors over the years.
Most businesses at one time or another use some type of
promotional item. Most of them have less than 2 inches of space to squeeze your
logo into and you’re lucky if those who choose to keep them will even ever
remember whose logo is on them.
Promotional items should have something to do with the
business you are in or the event you are sponsoring – USB flash drive for
software or IT businesses, water bottle for fundraiser walk/run and so on.
There is one promotional item that would work for any small
business. A calendar. Custom design a calendar and include a special targeted message each
month. Advertise an upcoming open house ahead of time, and with some strategic pre-planning, add
your quarterly promotions and regular events to each month’s page. Include
customer testimonials and photos specific to your business.
I know a lot of people use electronic calendars these days,
but most people I know also have at least one printed calendar hanging in their
home and/or office. Even my teenage daughters use them.
Think about your target audiences and how a 12- to 18-month
calendar could benefit them and your business.
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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing, event planning and support services to businesses that want to increase their success, but aren't in a position to add to their staff. Learn more at www.gettheprofessionaledge.com.
Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing, event planning and support services to businesses that want to increase their success, but aren't in a position to add to their staff. Learn more at www.gettheprofessionaledge.com.
