Does your front door need a renovation?

Small businesses can have many different types of front doors these days. Retail shops have a real front door, a threshold for customers to physically walk through. Some service businesses are the same. But many other businesses are virtual now and their front door may be their phone system, their website, their Twitter profile, or their Facebook page.

If you have a physical front door you walk through it and see it every day. It is in your face and you paint it or repair it as necessary.

But when was the last time you checked your virtual front door?

Your online gateway is just as important as your physical front door-and it’s critical if your company is virtual. It is vital for you to keep your website, Facebook page, Twitter profile, or whatever virtual platforms you use, current and informative.

Here are some things to consider: 

1.       Is your virtual look and feel current? Does it match your current corporate goals and objectives? Is it time to refresh?

2.       Do you update content regularly? This means often – daily or weekly. If not, start now!

3.       Do you walk through your sites regularly from the viewpoint of a customer to be sure they are user friendly and answering the right questions?

4.       Do you tell people how to get in touch with you in every way possible?

 

Your virtual front door is an important entry point into your business. Stop and think about whether yours needs a renovation today!

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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff. Visit the ProfessionalEdge website at www.gettheprofessionaledge.com, email info@gettheprofessionaledge.com, follow them on Twitter @profedge, or like their Facebook page.