“Why?” is also the most important question for your
business. With everything you do, everything you write, every piece of
information you provide you should be answering the question “Why?”
Why? Because it’s how your customers and potential customers
will get information from you.
An example: A web banner ad has to be brief and to the
point. The point should be the answer “Why?” “Why should I take a closer look?”
“Why should I remember that web site?” “Why does it matter to me?”
This is the same for everything potential customers see
about your company. Your “Why?” should become part of your branding. It should
come through in everything people see and hear about you. And it should be a
nutshell “Why?” Concise and to the point. Your elevator pitch on a diet. “Why
will what you do benefit me?” “Why should I choose you over your competitor?”
“Why should I invest my money in your product or service?”
Are you answering the question “Why?” in everything you do?
___Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.
