The next entry in our business success series
We've been talking about how much marketing has changed over the past several years and your newsletter is the next target. Just a couple years ago, a newsletter was one of the first things we would have recommended to you if you were our client. Newsletters provided a great opportunity to talk about the things that show your expertise and stay in front of your customers and potentials.
And we aren't asking you to stray much from that, promise!
Taking the same premise of your newsletter, now we may recommend that you switch it up into a blog. Blogs offer the same advantage as newsletters because they allow you to show your expertise to your market space. But blogs offer so much more! With a blog you can add new content at any time. You can post daily and the blog automatically archives everything ever posted so it acts as one continuous newsletter. You can then invite people to read your blog through all of your social networks, email, and your web site.
And, every time you post to your blog it's like launching a new web page that hits the search engines and gets you more exposure.
There are many blog tools available to you, such as Blogger where we create the http://professionaledgeblog.blogspot.com blog.
Have you or will you take the step to change your newsletter into a blog? Let us hear your thoughts in the comments section below.
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Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.
Kerry Brooks is Co-owner of ProfessionalEdge Associates, offering a wide range of marketing and support services to businesses that want to increase their success, but aren't in a position to add to their staff.
